The Design Thinking process is iterative, flexible and focused on collaboration between designers and users,
with an emphasis on bringing ideas to life based on how real users think, feel and behave.
Design Thinking distills complex problems by:
EMPATHIZING:
Understanding the human needs involved.
DEFINING:
Re-framing and defining the problem in human-centric ways.
IDEATING:
Creating many ideas in ideation sessions.
PROTOTYPING:
Adopting a hands-on approach in prototyping.
TESTING:
Developing a prototype/solution to the problem.
